New York Times Feature – Houseplant Craze

Written by Emily Vogler

January 1, 2020

The Annual International Aroid Society Show is not a place to mess around – this event is filled with hard core plantaholics. Featured in an article from the New York Times, GOB Creative Director Trevor comments on the houseplant boom and the effects of social media on the plant game:

“Instagram has spawned a lot of people who are influencing people’s buying decisions on plants, so those plants become more scarce, and all of a sudden everyone needs one, then five, then 10, then a hundred,” said Trevor Bradshaw, 31, who works at a garden center in Nashville. “It’s crazy that you can convince someone to buy a living thing, like it’s a luxury item.” (Mr. Bradshaw said that he recently apprehended someone stealing variegated monstera cuttings from his store after they posted about the theft on Instagram.)”

We’ve seen a huge flux of new customers enjoying houseplants – more than ever!  Several years ago, the Aroid Society, like some of its rarest specimens, appeared to be dwindling. The hobby had an arcane, almost Victorian dustiness to it, akin to collecting stamps or coins. “But in the past two or three years, said Alex Bello, 33, the president of the International Aroid Society and the chairman of the event, attendance has spiked from around 500 people in a weekend to a few thousand. “It has been exorbitant, the amount of people we’ve been getting,” he said. “We’ve been pummeled.” – the article mentions.

At Gardens of Babylon, we know that unique house plants, pottery, and garden accessories are essential to you. The problem is that high-quality products and plants are hard to find, which can leave you unsure how you can elevate your home or garden project to the next level. We believe you should be able to shop for unique plants with confidence and not stay stuck with cookie-cutter products that don’t meet your standards. We offer high-quality, sustainable, and eco-friendly products. We care for the environment, and our competent team members are ready to point you to just the right product for your project!

Check out some of the five-star Google reviews we’ve received about our outstanding garden center:

“As a houseplant enthusiast, I’ve heard legends of this place, and it was even better than I’ve heard!! So many rare plants all in one place, definitely more expensive than some other places but it’s clearly worth the money for the convenience! Their staff was helpful and friendly, while giving us plenty of space to browse on our own. They have such a wide selection of all plant care needs, indoors and out. I also loved the living wall, and they had a great selection of unique pots!” – Jess

“Super stunning variety of plants with friendly and helpful service! The Gardens of Babylon are a must see even if you’re not looking to take any plants home. They have a massive variety, and everything is organized very nicely. My friend got some very nice string of pearls plants from here that are healthy and bug free AND very reasonably priced! Plus, the people who work here are knowledgeable about plants so feel free to ask any questions pre-purchase if you’re not sure how to take care of your desired plant :)” – Madelyn

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